Creative Boom

JUNE 9, 2022

Wolff Olins is behind the brand overhaul of GSK, a British multinational pharmaceutical company headquartered in London. Taking on board the organisation's new purpose and ambition, the work by Wolff Olins follows GSK 's proposed demerger this year, which will see it become a company fully focused on biopharma innovation.

Brand 286

Brand Branding Agency Networking 286

Design Week

JUNE 9, 2022

Pharmaceutical company GSK has revealed a rebrand, as it refocuses its efforts in the area of “biopharma innovation” London-based consultancy Wolff Olins is behind the new look, which includes an updated logo, bespoke typeface, and motion assets. link] The rebrand follows GSK’s announcement.

Consulting 59

Consulting Inspiration 59

Creative Boom

OCTOBER 10, 2023

You've most probably heard of Wolff Olins , but if you're on the younger side, you might not realise just how influential they are. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

Agency 462

Agency Brand Branding Client 462

Canny

DECEMBER 22, 2022

In June of this year GSK, one of the world’s largest biotech companies, rebranded with the help of British design agency Wolff Olins. This rebrand was necessary to match the focus of GSK, and they have managed to update their branding but hold onto key elements of their identity to remain recognisable to their audience.

Brand 78

Brand Branding Arts and Crafts Production 78