Inkbot Design

MAY 1, 2024

We’ll cover everything from brand identity and positioning to storytelling – and all the juicy bits in between. What the Heck Is Brand Identity Anyway? Brand identity is what makes a company unique. Think of brand identity as a brand’s genetic code – the combination of traits distinguishing it from any other brand worldwide.

Brand 97

Brand Branding Arts and Crafts Internet and Software Development 97

Inkbot Design

AUGUST 29, 2023

To truly differentiate, companies must focus on authentic branding – developing a brand identity that authentically reflects their values, personality, and offerings. At its core, authentic branding is about much more than visual identity. The brands that will succeed are those that define and stay true to their unique identity.

Brand 70

Brand Branding Publication Production 70

Inkbot Design

AUGUST 21, 2023

Whether you're a startup founder or an established local shop owner, impactful marketing is essential for setting your business apart and fueling sustainable growth in today's crowded marketplace. Entrepreneurs now face immense challenges and exciting opportunities when reaching customers in a crowded digital space.

Marketing 84

Marketing Marketing Brand Branding 84

Canny

DECEMBER 20, 2022

Well, at Canny Creative, we’re paid to challenge marketers, their thoughts, and perceptions. That means we often start from a negative or pessimistic perspective. Social media (it was probably Myspace back then!) Writing about the most successful rebrands ever had never entered our content plan until recently. download now.

Brand 88

Brand Branding Marketing Marketing 88

Inkbot Design

MARCH 7, 2023

Logo design is a crucial part of your business brand identity. Logo design is a crucial part of your business brand identity. I’ll also share some great design inspirations that could influence your eCommerce store’s future logo design. Studies show that 75% of people recognise a brand by its logo. 

Brand 72

Brand Branding Marketing Marketing 72

Inkbot Design

JUNE 10, 2023

Why do shoppers trust the Amazon logo enough to buy a product without reading reviews? These numbers highlight trust and loyalty's importance for a brand's lifespan and profitability. The brand is the beating heart of any business, the backbone that forms an emotional connection with your audience. Astonishing, isn't it?

Brand 45

Brand Branding Marketing Marketing 45

Inkbot Design

SEPTEMBER 16, 2023

Top 10 Best Print Ads of All Time: Advertising Examples With digital channels like social media and pay-per-click dominating marketing budgets, many assume that creative print ads no longer play a significant role in brand awareness and lead generation. Over 80% of people find print marketing more impactful than digital ads.

Advertising 98

Advertising Advertising Print Arts and Crafts 98