Remove south-asian-footballers
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Designers are helping esports brands sharpen up as business booms

Design Week

“We wanted to inspire a new generation of fans and really welcome them into the new NIP.” The new identity drew upon the brand’s Japanese inspiration, using symbolism from the shuriken (a ninja’s weapon) and tying in associated characteristics. Chasing a “cool” brand.

Brand 92
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Different strokes

Creative Review

” Artists can inspire us to see the world differently, and the boundaries of illustration are defined only by our imagination. ” Filipino-born and raised in London, lifelong football fan Daryl Rainbow studied illustration at Camberwell. “It came naturally to me that they had South East Asian features,” she says.

Client 64