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Culture POP shakes up how people view soda with edgy cartoon characters

Creative Boom

Probiotic soda company Culture POP has teamed up with Barcelona-based animation studio Niceshit to add some fizz to people's flat perception of soft drinks. And they've done it with the help of characters inspired by adult cartoons. To do this, Culture POP has enlisted the help of Niceshit and Boston-based creative studio Fair Folk.

Animation 240
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Swag

Mindsparkle Mag

Inspired by the quintessential Australian swag, their name was the perfect fit for an app allowing people to carry all the necessary tools for employment with them wherever they go. From billboards to the app content, their voice inspires people to take control of their work lives. Swags digital experience was key to the roll-out.

Agency 52
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DesignStudio's rebrand for Trivago makes the comparison site more distinct from its rivals

Creative Boom

Fresh personality The brand has been given a refreshingly witty nature, packed with personality, through a series of playful hand-drawn illustrations created in partnership with animation and design studio Niceshit. The illustrative scenes are inspired by the Trivago mascot, Hank – a simple door-hanger character created by DesignStudio.

Travel 407