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Designed by local studio Span, the identity features a custom logotype inspired by the park's topography as well as a public bench. Chicago-based design studio Span has unveiled its latest place branding project, an identity for a new public park in the Bronzeville area of its home city.
It is a foray from musical genre towards cultural geography. Using this theoretical framework — which, in simple terms, focuses on people and place as a guide — together we will traverse the mythology of a singular cultural authenticity, asymmetrical cultural landscapes and the reclamation of cultural ground.
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