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Fuzzy Feelings: Apple's stop motion festive spot offers a whole lot of heart

Creative Boom

Whilst most big brands have put products front and centre in their festive ads this year, Apple has gone for our hearts. Kindness is always abundant around Christmas, but why does it feel especially important right now? It's why Apple stands out as the winner of this year's festive advertising push. Quite possibly.

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Creative Packaging Design: Elevating Product Branding

Inkbot Design

Creative Packaging Design: Elevating Product Branding Do you know that feeling when you find a package so visually appealing that you just have to pick it up? According to researchers, good-looking product packaging can fire up the reward centres in our brains, leading to dopamine release; you know what that means- feeling good.

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Guide to Mastering Great Customer Experience

Inkbot Design

By any means necessary, customer experience should make clients feel valued, appreciated, understood, and delighted at every touchpoint. Rarely is it about the products themselves… instead how these brands make us feel: valued, motivated or inspired perhaps? Isn’t that just good customer service?” The outcome?

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Smart CSS Solutions For Common UI Challenges

Smashing Magazine Graphics

To put an end to those “fuzzy grey boxes that don’t really look much like shadows”, as Josh describes the current state of most shadows on the web, he shows how to transform typical box-shadows into beautiful, life-like ones. If you feel your CSS selectors skills could need some polishing, CSS Diner is for you. Large preview ).

Animation 141
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10 Simple Brand Logo Design Tips For Your New Business

Inkbot Design

If your company's mission statement or brand essence states a strong purpose, it may be good to use that purpose as inspiration for your logo. Think about what kind of feeling your logo is supposed to invoke in the minds of your ideal clients, and then start thinking about what kind of logo would suit those feelings. Or relaxed?

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How to Prevent Design Clients from Hell: Essential Guide

Inkbot Design

Fuzzy briefs with zero concrete goals or examples are a huge red flag. Throw in some visuals like WIP screenshots, and your clients will feel looped in, appreciated, and less inclined to micromanage you. ” These little relationship-building touches make your clients feel heard, seen, and respected.

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The Best Ads of All Time and What We Can Learn From Them

Inkbot Design

It sparked conversations, inspired countless people, and left a lasting imprint on popular culture. Apple's “1984” (1984) Drawing inspiration from George Orwell's timeless dystopian novel “1984,” Apple took a bold step by creating an advertisement that was more than just a promotion for their products.