Beyond the worker bees: How F37's billboard campaign ditched the Manchester clichés
Creative Boom
JUNE 8, 2025
Rather than launch with typical design industry fanfare, F37 wanted something that gave back to the city that inspired it. The brief came to us with a lot of stuff of what they didn't want," recalls Ellen, who collaborated with designer Craig Oldham on the project. "It It said: We don't want bees near it.
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