This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Careful consideration was given to font selection, with GTWalsheim chosen as the primary supporting font for its readability and subtle nostalgic nods. Utilising research to influence their design, People People modified the layout and typography and updated the colour palette with brighter, warmer tones.
The wordmark is fine, since GTWalsheim is such a nice typeface. I don’t know, maybe I’m thinking too hard about it but, even then, visually, it’s also a strange monogram as the individual shapes line up strangely and the perspective is wonky. I do like when the bits animate and do fun things, both on their own and in the logo.
The secondary serif — that complements GTWalsheim — Kumlien Pro feels like it’s weird for weird’s sake but, to its credit, it does at least feel different. The squiggles (or “paths”) are an okay graphic… not entirely unique or novel but it’s put to good use in the website and social media.
The original brand typefaces were GTWalsheim & Garamond so the changes we made ultimately didn’t feel toooo drastic. The interaction between the uppercase E and lowercase x is a pure chef’s kiss moment, there’s an undeniable romance between the two for sure. Win win win win win.
We organize all of the trending information in your field so you don't have to. Join 66,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content