The Power of Stories in Building Empathy
Interaction Design Foundation
MAY 24, 2020
Storytelling plays a huge role in User Experience design and in the Design Thinking process. Storytelling creates a compelling narrative around the people we’re designing for so that we as designers can develop a deep and emotional understanding of their motivations and needs. Stories have the ability to form a common thread throughout a project, so team members can stay focussed and inspired.
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