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Standing out from the crowd with corporate identity design

Moo

Read on to learn everything you need to know about expressing your brand identity through visual communication, marketing materials and graphic design assets. What is corporate identity? Corporate identity — also known as visual identity — encompasses visual assets that represent your entire organization.

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The Vibrant World of Japanese Graphic Design

Inkbot Design

Corporate & Brand Mascots Companies also utilise character mascots or “yuru kyara” for promotions and advertising. Well-known examples include: Peko-chan for Fujiya sweets Colonel Sanders for KFC Hello Kitty by Sanrio In 2020, the market size for character merchandising in Japan was approximately 1.7

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Secrets of Iconic Logos: Discovering Why They Work

Inkbot Design

It means that the brand has created a lasting impression in the minds of its customers, which can lead to strong brand recall and customer loyalty. A logo's design should have a unique shape, colour scheme, and font that are easily identifiable. Additionally, the choice of font plays a significant role in the success of a logo.

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50 Essential Books Every Graphic Designer Should Read in 2020

Shillington

Why Fonts Matter by Sarah Hyndman. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. Mark van Wageningen uses wood-type printing to create award-winning multicoloured typefaces. Buy the book. Buy the book. Buy the book.

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59 Essential Books Every Graphic Designer Should Read in 2022

Shillington

Why Fonts Matter by Sarah Hyndman. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. It shows that things that uphold capitalism—banknotes, branding, adverts—would not exist without graphic design. Buy the book. Buy the book.