Moo

MARCH 7, 2023

Read on to learn everything you need to know about expressing your brand identity through visual communication, marketing materials and graphic design assets. What is corporate identity? Corporate identity — also known as visual identity — encompasses visual assets that represent your entire organization.

Corporate Branding 98

Corporate Branding Brand Branding Color 98

Inkbot Design

JANUARY 24, 2024

Corporate & Brand Mascots Companies also utilise character mascots or “yuru kyara” for promotions and advertising. Well-known examples include: Peko-chan for Fujiya sweets Colonel Sanders for KFC Hello Kitty by Sanrio In 2020, the market size for character merchandising in Japan was approximately 1.7

Graphic Design 40

Graphic Design Graphic Arts and Crafts Print 40

Inkbot Design

FEBRUARY 26, 2024

7-Colour Printing Presses Adding more inks to the standard 4-colour lineup further extends the achievable colour space. Conclusion By understanding the vital CMYK colour system's inner workings, designers and print professionals can maximise their ability to achieve accurate, appealing, and consistent colour reproduction in printed materials.

Print 79

Print Production Corporate Branding Graphic Design 79

Inkbot Design

MARCH 20, 2023

The typeface you select for your logo should reflect your brand's personality and values. For instance, a fun, playful brand may opt for a rounded, bubbly typeface, while a professional, corporate brand might prefer a more traditional serif font. So how do you create a simple yet effective logo?

Brand 142

Brand Branding Fonts Typography 142

Shillington

SEPTEMBER 14, 2020

Type gourmets Steven Heller and Louise Fili have scouring the antiquarian book and flea markets of Paris, Berlin, Rome, Florence, Barcelona, Eastern Europe and elsewhere to bring together an intoxicating range of rare eye candy from this golden era, from stock pictorial cuts and type catalogues to filigree borders and cartouches. Start Me Up!

Graphic Design 119

Graphic Design Graphic Arts and Crafts Print 119

Shillington

SEPTEMBER 22, 2022

It shows that things that uphold capitalism—banknotes, branding, adverts—would not exist without graphic design. Through case studies, the book shows how designed objects relate to capitalist societies and cultures and examines how designers support and uphold the market economy. Print Matters: The Cutting Edge of Print.

Graphic Design 140

Graphic Design Graphic Arts and Crafts Publishing 140