article thumbnail

Standing out from the crowd with corporate identity design

Moo

Okay — but what’s the difference between corporate identity and corporate branding? Corporate branding vs. corporate identity Corporate branding refers to the relationship between customers and your brand. Typography Yes, even the font matters. Aren’t they one and the same?

article thumbnail

The Vibrant World of Japanese Graphic Design

Inkbot Design

By the late 1700s, publication printing was established. Printing Technology Advances Print production technologies, enabling graphic design and art innovations, transformed Japan's history. Similarly, today’s innovations in digital printing drive creativity. How has Japanese typography changed over time?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Secrets of Iconic Logos: Discovering Why They Work

Inkbot Design

It means that the brand has created a lasting impression in the minds of its customers, which can lead to strong brand recall and customer loyalty. A logo's design should have a unique shape, colour scheme, and font that are easily identifiable. Additionally, the choice of font plays a significant role in the success of a logo.

Brand 145
article thumbnail

50 Essential Books Every Graphic Designer Should Read in 2020

Shillington

Why Fonts Matter by Sarah Hyndman. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. Mark van Wageningen uses wood-type printing to create award-winning multicoloured typefaces. Buy the book. Buy the book. Buy the book.

article thumbnail

59 Essential Books Every Graphic Designer Should Read in 2022

Shillington

Why Fonts Matter by Sarah Hyndman. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. The book offers the reader techniques to develop new forms, fonts, logos and patterns dealing with every designer’s best friend—the grid.