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Brand and ProductManagement – Free. Brand Management: Aligning Business, Brand and Behaviour – Free. Taking off from where Part 1 ends, Steve Hourgahan extends the conversation to brand psychology, neuroscience, colortheory, brand identity design, and more. Brand and ProductManagement.
With entrance into the industry being so easy and lack of proper benchmarking (Note: this is somewhat contradictory to point 2, but more on that later) around what makes a good designer, software engineer, or productmanager, we’re forced to face the facts that it’s a recipe for poor quality products.
How does your productmanager sell ideas and prove value pre- and post-launch? But they also need to move beyond the production of pixels to understand how ideas are shaped, sold and shipped. Whenever I interview candidates, a portfolio quickly sets the bar for hard skills (colortheory, typography, layout, accessibility).
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Topics could range from design fundamentals (typography, colortheory) to specialized skills (motion graphics basics, designing for accessibility) or even “Design + AI” integration. Team up with web developers, marketing strategists, copywriters, or productmanagers to offer integrated service packages.
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