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F5: Architect Rudabeh Pakravan Shares Her Love of WhitePaper Models + More. A projectmanager with over 30 years of experience, her success comes from her approach to projectmanagement that includes building mentorship into the process, learning on behalf of others, and serving as a conduit between her team and clients.
How To Create Engaging B2B Content Creating engaging B2B content is critical for businesses to attract new clients and maintain existing relationships. Alternatively, consider making in-depth whitepapers or research reports if your audience is interested in thought leadership and industry trends.
For instance, a digital marketing agency running a paid search campaign for a client might look at CTR – the percentage of users who click on your adverts after seeing them – to indicate whether people find your ads engaging. If it's low, there may be room for improvement; if it increases during the campaign, you know you're onto something.
Brand positioning is super important for the manufacturing sector as clients will choose you over a competitor because of two things – cost and perceived quality. If you’ve identified projectmanagers as your target audience then your brand messaging will need to draw on their wants/ needs. Brand Positioning.
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