Inkbot Design

NOVEMBER 4, 2022

What is Brand Salience? + Brand salience, also known as brand awareness or preference, is the degree to which a consumer holds a favourable or unfavourable view of a brand. A brand is a unique business, product, or service. What is Brand Salience? How You Measure It. Advertising.

Brand 72

Brand Branding Marketing Marketing 72

The Branding Journal

FEBRUARY 24, 2021

In an increasingly competitive marketplace, brands are now more than ever presented with the challenge of capturing and sustaining market share and keeping their customers loyal. Defining Brand Equity. Put simply, brand equity represents the value of a brand. Put simply, brand equity represents the value of a brand.

Brand 105

Brand Branding Marketing Marketing 105

Canva

FEBRUARY 10, 2020

What does it signify in terms of branding? In this article, we look at the color psychology of pink, powerhouse brands who have used a pink logo, and give you design tips and tricks to create a pink logo for yourself. Is your brand embrace more of a sweet, feminine and soft edge? Brands with a pink logo. Try magenta.

Templates 148

Templates Color Brand Branding 148

The Branding Journal

APRIL 22, 2021

This article will look at the unfortunate backfiring of this logo redesign, highlighting the lessons that brands ought to learn from this seemingly unexplained rebranding strategy. Gap’s highly recognizable logo, which represented the brand from 1990 to 2010, is a simple dark blue square featuring the ‘Gap’ name in white serif writing.

Brand 137

Brand Branding Media Production 137

Graphic Mama

JULY 12, 2022

Your brand’s value, however, depends on the public perception of your brand and its recognition compared to its generic equivalents. With this in mind, today we’re going to talk about brand equity. What is brand equity, how do you measure it, and how to build it for your brand? What is Brand Equity?

Brand 77

Brand Branding Marketing Marketing 77

Eye on Design

JUNE 14, 2021

Though ontological design theory has evolved over several decades, its current salience in academia is timely, if not simply borne of necessity. Consider branding, as one of the most thriving sectors of the design industry today. This repeated narrative forms the basis of the commonly shared meaning of what branding is and does.

Brand 145

Brand Branding Agency Publication 145

Inkbot Design

FEBRUARY 24, 2024

Using typographic and symbolic elements, logos operate like visual signatures for brands. The visual hierarchy ensures split-second brand recognition and fuels loyalty. Inconsistent saliency Key messages lose highlight techniques across linked designs and environments. As such, attentional hierarchy defines their effectiveness.

Graphic Design 52

Graphic Design Graphic Layout Advertising 52