Inkbot Design

AUGUST 8, 2024

The Brand Equity Pyramid: Secrets of Powerful Brands Brands are the cornerstone of current capitalism. But what accounts for a powerful brand ? No, the strongest brands have created something more significant — a deep reservoir of “brand equity” that goes beyond the surface to tap into our souls.

Branding 52

Branding Brand Client Marketing 52

Inkbot Design

JANUARY 7, 2024

The Branding Pyramid: A Strategic Framework Building a strong brand that resonates with target consumers takes careful planning and execution across multiple fronts. Enter the branding pyramid – a conceptual framework identifying the critical elements required to create a memorable, meaningful brand in the marketplace.

Branding 98

Branding Brand Production Marketing 98

Graphic Mama

JULY 12, 2022

Your brand’s value, however, depends on the public perception of your brand and its recognition compared to its generic equivalents. With this in mind, today we’re going to talk about brand equity. What is brand equity, how do you measure it, and how to build it for your brand?

Branding 77

Branding Brand Marketing Marketing 77

UX Collective

DECEMBER 18, 2021

Prerequisite: none 156 Cards, 6x9cm Application: combine 2 cards, ideate Language: English Link: [link] , ISBN 978 90 6369 484 5 The Tarot Cards of Tech This card deck contains 12 cards in the three categories Scale and Disruption , Usage and Equity and Access. brand strategy deck) What if you did a very sci-fi solution?

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Production Publishing Publishing Inspiration 117

Inkbot Design

OCTOBER 15, 2023

If you're using internal links to connect related pages within the same silo, link equity (how much value/link juice/authority gets passed between them) and contextual relevance strengthens – which could mean better rankings. Silos focus efforts, too, so there's potential for increased visibility around specific keywords/search terms.

Theme 98

Theme Marketing Marketing Digital 98

Inkbot Design

SEPTEMBER 27, 2022

What Is Brand Equity and Why Is It Valuable In Business? “Your brand is what other people say about you when you are not in the room.” ” This quote by Jeff Bezos, the founder of Amazon, perfectly sums up the importance of branding. The Importance of Branding.

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Brand Branding Production Marketing 137

Canny

DECEMBER 11, 2023

Imagine brand equity as money in the bank, but instead of being in a financial institution, it’s stored in the minds of your customers. It’s an accumulated wealth of perceptions, emotions, and experiences that your audience holds about your brand. It’s the automatic reaction to hearing your brand name.

Branding 78

Branding Brand Marketing Marketing 78