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Why Market Positioning Matters in Graphic Design

Purple Rose Graphics

One of graphic design’s best friends is marketing. Market Positioning, sometimes shortened down simply to “positioning or position” is a tenet of marketing theory. This is why today I wanted to go over some basics on market positioning and how it ties into graphic design. What is Market Positioning?

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10 Tips to Bag Your First Graphic Design Gig

Inkbot Design

Level Up Your Design Knowledge Thoroughly study graphic design principles like contrast, whitespace, visual hierarchy , etc. Research the most sought-after designs today—UI/UX, logo, advertisement, packaging, brochure, etc.—along Understand how to tailor designs across print vs digital media.

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Why Not All Graphic Design is the Same

Purple Rose Graphics

“What do you mean you don’t create websites, you’re a designer right? I hear this all the time when I have to explain to someone that I don’t create websites but exclusively focus on creating marketing materials. What a lot of people don’t realize is that ‘graphic design’ is a vast community with a lot of different specialties.

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The History of Christmas Advertising

Purple Rose Graphics

History of Holiday Advertising. I love learning the origins of things and this holiday season, I felt like it would be fun to share some interesting info about the history of holiday advertising. Advertising has a long history. By 1900, advertising was a verified profession in the United States.

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How to Create a Great Corporate Identity: A Complete Guide

Inkbot Design

A strong logo gives the organisation credibility and establishes its presence in the market. A few things to consider include: Does the design align with the corporate brand image ? Logo Design Tips. Research and Know the Market. As with any marketing campaign, research is the key to a successful campaign.

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Top 6 Graphic Design Elements Crucial to Your Website’s SEO

Inkbot Design

However, you might not know that your website’s graphic design elements impact your search engine rankings! Many marketing agencies and industry experts focus on keyword density and link building as their primary search engine optimisation strategies. They often feel like advertisements. 3 — CTA Buttons.