Behavioural Design: The Art and Science of Influencing Behaviour
Inkbot Design
NOVEMBER 25, 2023
Behavioural Design: The Art and Science of Influencing Behaviour Consumer behaviour and psychology have always gone hand-in-hand. Examples range from liking notifications to keeping us checking apps to running loyalty programs in supermarkets or cafes. This forms lasting behaviours most resistant to extinction once the rewards stop.
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