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Women’s History Month–Worldview Purveyors

Thinking Design

Studiolo Secondari has been sharing the work and stories of brilliant women in design, culture, and the arts weekly through our "Women Wednesdays" social media series. As a Certified Woman Owned Business, we love celebrating the brilliance, vision, and diversity of the female mind — especially when applied to creative problems.

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The many deaths of UX design

UX Collective

It’s widely believed that designers are busy asking people what they prefer, but haven’t we all heard the fake Henry Ford’s quote about faster horses? In 2009, Walmart lost a tremendous amount of money after having launched “an uncluttering project” and asking their customers whether they’d like “Walmart aisles to be less cluttered?”.

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How to navigate the insanity of behavioral science

UX Collective

I recently published a scientific paper on the Interactive Behavior Change Model (IBCM). But best of all, it’s an excellent choice for AI-infused behavioral product design. Keen to share my findings, I published my first study at the Persuasive Technology conference. About 13 years before “Nudge” was published, Prof.

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A creative’s guide on starting a company

UX Collective

An industrial designer by trade, he spoke so eloquently in meetings about design, strategy, and business and I was always in awe. In 2023, the good news is that there is a myriad of ways to build your brand, particularly using social media. I met Cindy in 2009 on stage in Tokyo and kept in touch ever since.

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