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Emotional Storytelling for Branding

Inkbot Design

Even when crafting a story about the company or product, inject a relatable personality and point of view. Do you aim to attract new customers, increase retention among existing ones, highlight brand values or introduce new products? Infographics work well, showing critical steps in creation. Establish a clear directional goal.

Brand 93
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How To Spice Up Your Small Business Marketing

Inkbot Design

Rather than focusing on price, product, promotion and place, you’re looking at the direct values and benefits that the customer will receive. For example, let’s say you use email marketing to talk about company news, product updates, etc. Let’s look at infographics, for example. Hello, increased CTRs!

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20 best illustration agents in the UK, and the awesome illustrators they represent

Creative Boom

Arena has been steered by London-based directors Tamlyn Francis and Caroline Thomson since 2001, with the help from their man in New York, Alan Lynch. With offices in London and New York, their friendly and close-knit team helps provide creative production and art consultancy. Illustrators on their roster include Alex T.

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50 Resources And Tools To Turbocharge Your Copywriting Skills

Smashing Magazine Graphics

This infographic provides a number of examples of how you can make your writing clearer. 2001 Greatest Headlines Ever Written. Power Up Your Productivity. Here are a few tips and tricks to kick writer’s block to the curb: 21 Productivity Hacks from 21 Prolific Writers. Plain English Writing | SkillsYouNeed.

Brand 108
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What is User-Generated Content? And Why is it Important?

Inkbot Design

For example, people who see a review of your product may be more likely to become a customer, but their likelihood is still very low. The term came into the English language around 2001 and was coined by Chris Anderson, the founder of Wired magazine and an early marketing blogger. But what does that mean?