Inkbot Design

JUNE 30, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Competitive Positioning for Small Business: Beyond “Better and Cheaper” If you vanished tomorrow, would a specific group of customers genuinely miss you? You’ve just entered a race to the bottom and cannot win. Congratulations.

Marketing

Inkbot Design

JULY 24, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] B2B Brand Positioning: Choose Who to Ignore Most business-to-business companies are utterly, painfully invisible. Putting a brilliant new coat of paint on a car with no engine won't make it go anywhere. It's your internal focus.

Brand

Smashing Magazine Graphics

AUGUST 19, 2021

Isn’t there an ethics Internal Review Board (IRB) that is better suited for this? While many companies rely on their own Ethics or HR departments to set governing moral standards, their scope typically only relates to their business’ product offerings , services to customers, internal processes, and functions. “I Credit: Devin Harold.

Coding

Canny

NOVEMBER 18, 2021

The Marketing Brief Template. The Marketing Brief Template. The marketing landscape grows by the day, with hundreds, if not thousands of marketers entering the race for the attention of potential customers. Speaking of forward-thinking vehicles, the current boom in electric cars is green marketing at its finest.

Marketing