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BBC reveals new logos in modernisation push

Design Week

The BBC has revealed a series of new logos after audiences claimed that the previous look was “old fashioned and out of date” As well as a new BBC logo, the broadcaster has updated the identities of services such as iPlayer and BBC Sounds and its channels. UX development for iPlayer and BBC Sounds was done in house.

Sports 98
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The Top 10 Most Expensive Logos Ever Designed

Inkbot Design

They turned to British design firm Lambie-Nairn to create something new to represent the BBC brand across all its divisions, like BBC News and BBC Sports. Cost breakdown: Most of the money went toward a massive rebranding initiative spanning uniforms, signage , packaging, vehicles, websites, and more. BBC – $1.8

Brand 98
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The Best and Worst Branding of 2018

crowdspring

In 2018, we saw some terrific examples of strong branding and several strong rebrands. The company was in dire need of a complete image overhaul, and its 2018 rebrand delivered. Lead by Wolff-Olins, this rebrand concentrated on Uber’s worldwide presence by focusing on a simple, universal wordmark logo.

Brand 43