Meet Tiny The Elephant: McCann London's new 'lovable' brand character for TSB
Creative Boom
APRIL 14, 2023
Now TSB has launched Tiny The Elephant in a new campaign by McCann London that hopes to reassure people worried about money. The UK bank's new 'friendly' brand character is based on the premise that the financial "elephant in the room needn't be so scary" as the country faces difficult and uncertain times. Weighing 9.5
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