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In this article, we uncover the story of the Gotham font, the most used typeface of the 21st Century. If typefaces could represent one specific person, that would be Gotham as the Obama font. Some might even say it won him the election. In this article, we’ll talk about the Gotham typeface history, designer, and uses.
Statistics show how much font choice affects brand perception – 93% of consumers say they're more likely to trust a company with a professionally designed logo. This made it well-suited for advertising new technologies and transport in the late 1920s and 30s. in 2000, Gotham has a sleek, modern, and urban aesthetic.
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For example, let's say you choose a bolded, italicised version of a classic font. Courier New – This typeface is simple and legible. Times New Roman – This typeface is a traditional and clean option. Once you've found complementary typefaces, it's crucial to think about the design for the entire branding campaign.
When expressed in artistic and inventive ways, typography moves away from being only words arranged for print and becomes inspiring and exciting forms of design. One of the most influential American typography artists living and working in New York City, Christopher Wool uses a wide range of techniques and style in his works.
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