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Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Its so inspiring. But I always want to do at least one if someone asks me, because when I get to see that years work, I just feel so inspired, and it raises the bar for the work that I want to do.
Jones Knowles Ritchie (JKR) is behind the new brand identity for American department store chain NordstromRack, creating a strategy and branding system that celebrates customers' "confidence and savviness". The former mid-tone colour palette was refreshed and expanded to become more "vibrant and exciting," says JKR.
NordstromRack first opened its doors in 1973 as an off-price division of Nordstrom Inc – an American luxury department chain headquartered in Seattle. The previous logo was very (if not too) similar to the Nordstrom Inc logo, which didn’t differentiate what the two brands have to offer.
NordstromRack by JKR A sense of nostalgia is a really powerful tool in design and JKR’s rebrand of store chain NordstromRack is a perfect example of this. Read more about NordstromRack 5. Read more about Houseplant Save these graphic design examples for inspiration.
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Lisa Smith Executive creative director, global, JKR Lisa has a career spanning over two decades, where she has become renowned for her transformative work with some of the worlds most cherished brands.
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