Creative Boom

APRIL 13, 2023

Jones Knowles Ritchie (JKR) is behind the new brand identity for American department store chain Nordstrom Rack, creating a strategy and branding system that celebrates customers' "confidence and savviness". The former mid-tone colour palette was refreshed and expanded to become more "vibrant and exciting," says JKR.

Brand 540

Brand Branding Digital Marketing 540

Canny

APRIL 19, 2023

Nordstrom Rack first opened its doors in 1973 as an off-price division of Nordstrom Inc – an American luxury department chain headquartered in Seattle. The previous logo was very (if not too) similar to the Nordstrom Inc logo, which didn’t differentiate what the two brands have to offer.

Branding 78

Branding Brand Templates Marketing 78

Shillington

APRIL 27, 2023

Nordstrom Rack by JKR A sense of nostalgia is a really powerful tool in design and JKR’s rebrand of store chain Nordstrom Rack is a perfect example of this. Read more about Nordstrom Rack 5. Read more about Houseplant Save these graphic design examples for inspiration.

Graphic Design 98

Graphic Design Graphic Arts and Crafts Branding 98