We And The Color

DECEMBER 9, 2024

Practices thoughtful design choices make a traditionally daunting field accessible and inspiring. According to Michelle Mattar, Founder and Creative Director of Practice, We aimed to balance the weight of Clarifys data-driven expertise with a lightness that invites engagement. All images by Practice.

Brand

Creative Boom

MAY 23, 2022

Michelle Mattar of Practice. Practice was launched by Michelle Mattar in March 2020, after she'd spent five years designing and building brands from concept to launch, then scaling them as they grew. We caught up with Michelle to find out more. How has 2022 been for you so far? So far, it's been a year of review.

Branding

Creative Boom

MARCH 21, 2024

As Michelle Mattar , founder and creative director at Practice, explains: "Dr Shah was uniquely positioned to fill this gap in the skincare industry. There's even a hidden meaning baked into the brand's wordmark: Remedy's secondary lock-up, Remedy Science, features a cursive-inspired 'M' and 'S'.

Brand

Creative Boom

JULY 26, 2023

We chat with Michelle Mattar of Practice to learn more. Dirt Baby is plucked from the imagination of Practice , an independent creative consultancy based in New York City and headed up by Michelle Mattar. A theoretical brand inspired by the idea of treating plants as pets. "It How did the project benefit them? "If

Brand