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Jump Jirakaweekul and Tom Elia of COLLINS on their rebrand for CNET, inspired by the 'golden age' of the printing press

Creative Boom

JUNE 9, 2022

COLLINS is behind the brand refresh for CNET , heralding the vintage printing presses and an era when newspapers were king. We find out more about the work from COLLINS Design Director Jump Jirakaweekul and Creative Director Tom Elia. The new logo and website design mark a new chapter for the tech media firm.

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Print Inspiration Illustration Illustrator 322
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CNET’s rebrand takes inspiration from the world of 1950s and ’70s journalism

Design Week

MAY 31, 2022

Design studio Collins has worked with media website CNET on a complete brand refresh, including a redesign of the news website. The transformation was prompted by CNET’s decision to extend its subject area beyond tech news.

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Inspiration Media Brand Branding 51
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