Anak's visual identity for coffee brand Bettr is purposely flawed, and all the better for it
Creative Boom
DECEMBER 18, 2023
Now brand practice Anak has unveiled new branding for Bettr. This identity heralds a transformative shift in conscious branding, resulting in a fresh approach to sustainability. It aims to forge a genuine, honest connection with a jaded, disillusioned audience, making complex problems relatable and entertaining.
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