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When Chris Dixon arrived at Vanity Fair in 2011 from New York Magazine he began reworking the typography, page design, illustrations, infographics, and photography to evolve the iconic publication section after section, page after page. For me, to solve a problem or make the thing special it’s the typography.”. “My
. – thus increasing recognition/recall by showing these same visuals over & again via various formats/platforms/channels, e.g., On web page, brochures and promoting products/services via videos / animated gifs, sharing exciting facts/tips/infographics posts on social media platforms etc.
3 – Determine content types and formats: A content strategy helps you choose which material—blog articles, videos, or infographics—will best reach your audience and achieve your goals. Blog posts , whitepapers, case studies, and videos have advantages and disadvantages.
Everything from typography to colour palette is included in your brand guidelines and this should be referred to for every campaign. It includes, your business cards, stationary, leaflets, brochures, website, magazines, newsletter, blog posts, whitepapers, essentially anything customers might find when researching your business.
There’s no bold typography or eye catching lettering, but instead, a really dull grey colour palette. Perhaps by using graphs or infographics? You can then produce more in depth content like spec sheets, whitepapers, and e-books which could be gated. Take inspo from this example, and make your website interesting.
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