Identity Designed

FEBRUARY 21, 2020

Taking inspiration from the unique Vietnamese street culture, Guta Cafe is growing into a familiar coffee brand where urban people can connect and enjoy the outdoor environment. Focusing on a responsive and affordable store setup, Guta have grown fast, dominated Saigon, and become one of the most popular coffee chains in the city.

Fonts 134

Fonts Marketing Marketing Brand 134

Under Consideration / Brand

FEBRUARY 18, 2020

Established in 2018, Guta is a chain of coffee shops in Ho Chi Minh City, Vietnam, that combines the tradition of Vietnamese street coffee culture with the variety of contemporary coffee shop offerings (e.g., The new identity for Guta has been designed by local firm M -- N Associates. “A Breath of Fresh Chair”.

Fonts 134

Fonts Branding Brand Color 134

ID Identity Design

JULY 7, 2023

M — N elsewhere on ID: Guta Cafe. On the back panel, we have thoughtfully incorporated all necessary English and Vietnamese content. In addition, we added humorous touches to the barcode, injecting a sense of joy, excitement, and personality into our HiRaw! pet characters.

Fonts 19

Fonts Brand Branding Manufacturing 19

Communication Arts

FEBRUARY 19, 2020

Bright and familiar, the branding for this coffee vendor represents modern Vietnamese street culture in a stylish way.

Brand 69

Brand Branding 69