Creative Boom

DECEMBER 7, 2023

If you haven't heard of Standards Manual , the Brooklyn-based, independent publishing imprint founded by designers Jesse Reed and Hamish Smyth in 2014, it's about time you did. Hamish Smyth discusses the making of the book Classified: Local Ads from America's Small Towns and why it's a must-read for designers in 2023.

Graphic Design 519

Graphic Design Graphic Publishing Publishing 519

Creative Boom

FEBRUARY 13, 2023

NaN Tragedy Text combines the functionality of a text typeface with unconventional shapes, an economic approach and optical corrections to display features, such as an exaggerated calligraphic contrast axis. The fonts are fully equipped with various stylistic sets, ligatures and case-sensitive forms, among other features.

Fonts 545

Fonts Arts and Crafts Graphic Design Graphic 545

Design Week

NOVEMBER 5, 2021

He says the team knew early on that the zine would be a considerable research exercise, adding that for several the team relied on Standards Manual co-founder Jesse Reed’s network of friends working in design at the time. Simple wordmarks also featured. The mark, designed by Ethel K.

Programming 75

Programming Agency Banners Exhibition 75

Design Week

JUNE 1, 2020

As a self-confessed “NASA nerd”, the news that the US space agency was “un-retiring” its iconic red wordmark – affectionately referred to as “the Worm” – was a big deal to both Smyth and his Standards Manual co-founder Jesse Reed, he tells Design Week.

Print 59

Print Agency Travel Publication 59

Eye on Design

MARCH 24, 2022

In a recent interview with The Brand Identity , Jesse Reed, co-founder of NY design studio Order , reiterated this idea and communicated his studio’s distaste for moodboarding, stating: “moodboards result in visual derivatives… leading with aesthetic influences as opposed to meaningful connections further propels the cycle of sameness.” .

Advertising 111

Advertising Advertising Art Brand 111