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Meet Melissa McAuliffe, Shillington Graduate and Exhibition Designer for the National Gallery of Victoria

Shillington

The projects are anything from social media posts to Disney+ content but everything is really interesting and exciting to work on. You were previously working as an exhibition graphic designer for the National Gallery of Victoria ! I’d love to say, but everything that is worked on is pretty much secret.

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Your Guide to Event Promotion: How to Build Engagement

Canny

Effective event promotion involves a combination of traditional advertising techniques (think of print ads, radio spots, and marketing collateral) as well as digital tactics such as social media, email marketing, and partnerships. You’re asking people to give up their time to visit your booth, so they need to know it’s worthwhile.

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Brand Identity: What Is It and How to Develop and Design Your Own

Canny

Whether you’re creating leaflets, flyers, brochures, catalogues, posters, business cards, or exhibitions graphics, every piece of content and visual resource should communicate the same brand message. Printed marketing collateral is a physical resource which can be handed out to customers at an event. Marketing Collateral.

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How to Become a Brand Manager

Canny

It’s also important to note that the term ‘branding’ extends way beyond simply designing a logo or a pretty social media banner. There are lots of different metrics you can use to measure the effectiveness of a campaign such as social media engagement , conversion rate, direct traffic, number of subscribers, and number of views.

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