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Your Guide to Event Promotion: How to Build Engagement

Canny

Effective event promotion involves a combination of traditional advertising techniques (think of print ads, radio spots, and marketing collateral) as well as digital tactics such as social media, email marketing, and partnerships. We’re covering all of these strategies and how you can use them below – so keep reading.

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How to Become a Brand Manager

Canny

It’s also important to note that the term ‘branding’ extends way beyond simply designing a logo or a pretty social media banner. There are lots of different metrics you can use to measure the effectiveness of a campaign such as social media engagement , conversion rate, direct traffic, number of subscribers, and number of views.

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