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Let’s explore these top visual trends that will dominate the coming year. Typography: Even typography in 2025 is being influenced by nature, with fonts that have a hand-drawn, organic feel or are inspired by the curves and patterns found in the natural world.
I’m fascinated by the design world and have long been a collector of anything that inspires, moves or delights me—packaging, fonts, tags, ideas, anything. Why did you want to study design and what made you decide on Shillington? That is why when I first saw a Shillington advertisement in Frankie magazine, I couldn’t imagine a better fit.
Despite these changing times, we are nonetheless highly attuned to relying on visual elements to navigate through the world. While a monogram logo makes use of the initial letters, wordmark logos focuses on stylizing the font of the business name itself. It is comprised of two things: a symbol or an icon and the font inside it.
Picture Don Corleone with a sketchpad instead of a Tommy gun, crafting visual identities with the same precision the mob plans a heist. No horse heads herejust the undeniable influence of a man who transformed corporatebranding into an art form. From the heavy fonts to the bold colours, nothing is subtle.
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