Moo

MARCH 7, 2023

Read on to learn everything you need to know about expressing your brand identity through visual communication, marketing materials and graphic design assets. What is corporate identity? Corporate identity — also known as visual identity — encompasses visual assets that represent your entire organization.

Corporate Branding 98

Corporate Branding Brand Branding Color 98

Inkbot Design

JANUARY 24, 2024

Corporate & Brand Mascots Companies also utilise character mascots or “yuru kyara” for promotions and advertising. Well-known examples include: Peko-chan for Fujiya sweets Colonel Sanders for KFC Hello Kitty by Sanrio In 2020, the market size for character merchandising in Japan was approximately 1.7

Graphic Design 40

Graphic Design Graphic Arts and Crafts Print 40

Inkbot Design

FEBRUARY 26, 2024

True black greatly enhances detail in images printed via the CMYK process. CMYK Colour Systems There are a few specific CMYK colour schemes and systems worth noting: SWOP (Specifications for Web Offset Publications) A standard CMYK definition is used in U.S. commercial printing and packaging.

Print 82

Print Production Corporate Branding Graphic Design 82

Shillington

SEPTEMBER 14, 2020

This unprecedented publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. It beautifully encapsulates the role design has played in advancing federal programmes for public good.

Graphic Design 119

Graphic Design Graphic Arts and Crafts Print 119

Shillington

SEPTEMBER 22, 2022

This unprecedented publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. It shows that things that uphold capitalism—banknotes, branding, adverts—would not exist without graphic design.

Graphic Design 140

Graphic Design Graphic Arts and Crafts Publishing 140