How the Occult Shaped Branding’s Obsession With Color
Eye on Design
JULY 18, 2022
But the idea that color exerted influence was not “new,” although we could say there is something New Age about it. But color’s popularity in the consumerist marketplace has arcane roots. That’s how set-designers quickly found themselves on new turf. Color … is more like religion,” he wrote in 1945.
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