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How the Occult Shaped Branding’s Obsession With Color

Eye on Design

The US had caught a kaleidoscopic fever: pink-clad architecture, brilliant nitrocellulose lacquers, Sherwin-Williams paints promoting seasonal wall colors, Lincoln motor cars sparkling in shades of Nile-blue — even cutlery served in an overpowering hue. Richly-tinted branding became all the rage as forecasters realized color spelled cash. .

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Tips for Crafting a Unique Logo Design

Inkbot Design

These symbols have become inseparable from their brands and ingrained in our minds as a collective society. That right there is what makes an excellent logo design genuinely great. How can your brand's logo be unique when competitor logos and corporate samenesses flood the market? And that kind of longevity? ” Paul Rand.

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