The Branding Journal
MAY 23, 2023
One of the key components of building a successful brand is developing a strong visual identity. This article looks at what a visual identity is, why it’s important for your brand, and how to build one that’s memorable and unique. A visual identity is essential for building a strong brand. What is a Visual Identity?
Inkbot Design
MAY 20, 2024
These symbols have become inseparable from their brands and ingrained in our minds as a collective society. That right there is what makes an excellent logo design genuinely great. How can your brand's logo be unique when competitor logos and corporate samenesses flood the market? And that kind of longevity? ” Paul Rand.
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Inkbot Design
APRIL 24, 2024
Paula Scher Pentagram design legend Paula Scher is well known for her groundbreaking typography and identity work. She graduated from the Tyler School of Art with a BFA before designing some of the most memorable logos and branding for clients such as Citibank, Microsoft and the Public Theater. Product & Packaging Design.
Envato Tuts+
DECEMBER 3, 2021
Let's take a look at the different types of graphic designers that exist and the results of each type. Types of Graphic Design: Branding or Visual Identity. Female Graphic Designer. Many people associate designers with logos, but that's just a small portion of what designers are capable of doing. Marketing.
Just Creative
JUNE 19, 2023
Are you captivated by the world of graphic design or need some basic design advice for your marketing, but unsure where to start? Do you find yourself drawn to creating logos , brand identities , social graphics , and packaging , but feel overwhelmed by the complexity of it all? Go for the maximum contrast.
Eye on Design
JULY 18, 2022
The US had caught a kaleidoscopic fever: pink-clad architecture, brilliant nitrocellulose lacquers, Sherwin-Williams paints promoting seasonal wall colors, Lincoln motor cars sparkling in shades of Nile-blue — even cutlery served in an overpowering hue. Richly-tinted branding became all the rage as forecasters realized color spelled cash. .
Shillington
MAY 18, 2023
Put simply, it refers to the art of visual communication that combines images, typography and other design elements to convey a message or create a visual identity for a brand or product. At its core, graphic design is all about problem-solving through creativity and innovation. But its benefits go far beyond just aesthetics.
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