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Will advertising succumb to UX?

UX Collective

Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too many. This has had a huge effect on the way that consumers interact with brands. at least everything that matters?—?is

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Why are we attracted to open up certain apps?

UX Collective

all you have to do is tap on that little icon… In the branding field and domain of cognitive psychology, this phenomenon is well understood. This has to do with the conjunction of design and branding, but it also is related to the issues of small iconography. Brands are being represented on smaller and smaller screens.

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5 Best UX Books to Elevate Your Design Skills

Inkbot Design

By immersing oneself in the users' world and understanding their behaviours, preferences, and pain points, designers can gain invaluable insights that shape the entire design strategy. This thoughtful consideration ensures that users remain engaged and satisfied, leading to stronger brand loyalty and enhanced product success.