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'A tall logo for a tall captain': Mucho takes an elongated approach to its 'hooked' identity for Big C Charters

Creative Boom

Creative studio Mucho literally ran with the name Big C Charters to craft an identity that features an iconic logo with a tall hooked 'C'. Big C Charters is the premier charter service in the San Francisco Bay Area that offers hands-on fishing trips and excursions.

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Big C Charters by Mucho

BP&O

Big C Charters is a premier charter service located in the San Francisco Bay Area, offering hands-on fishing trips and excursions. The post Big C Charters by Mucho appeared first on BP&O - Branding, Packaging and Opinion.

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A hooky identity for fishing company Big C Charters

Creative Review

Big C Charters was named after its founder and captain, former pro basketball player Christian Cavanaugh, and his reputation for the biggest catches. His towering height of 6 foot 8 inches informed the new outstretched identity for the charter company, which runs fishing trips and excursions in the San Francisco Bay Area.

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Big C Charters

ID Identity Design

Big C Charters is the premier charter service in the San Francisco Bay Area offering hands-on fishing trips and excursions. Founded by 6’8″ former professional basketball player Christian Cavanaugh, Big C gets its name from the big man himself and his local reputation for the biggest catches.

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Big C Charters

Brand New

with — Rob Duncan and Lyam Bewry, Mucho — and — Christian and Carley Cavanaugh, Big C Charters — Original post with images at [link] with—Rob Duncan and Lyam Bewry, Mucho—and—Christian and Carley Cavanaugh, Big C Charters—Original post with images at [link]

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Big C Charters identity

Communication Arts

Mucho’s identity for this San Francisco–based chartered boat service includes a bespoke typeface that speaks to what sets it apart from others.

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Mucho’s identity for a fishing group hopes to hook a wider audience

Design Week

Design studio Mucho has crafted the branding for Big C Charters, a charters service based in the San Francisco Bay Area. The company offers fishing trips, whale watching and custom excursions around the local area. It’s named after its founder, former professional basketball player Christian Cavanaugh.

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