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We chose BananaGrotesk , partially because it was my favourite sans serif at the time and felt like I was really getting the hang of how to bring out the best in the font. This might sound a bit 'woo woo', but I also like to imbue my font choices with meaning. "We
The chosen typeface, BananaGrotesk, is minimalistic yet creative. This strategic move shifts the perception of Gishi's gummies, making them feel less like a supplement and more like a lifestyle product. Minimalism with a Twist Typography played a key role in communicating Gishi's brand message.
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