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Through his extensive design and educational work, ArminHofmann (1920–2020) is considered one of the most influential graphic designers in Switzerland. In celebration of Armin’s 100th birthday in June 2020, his son Matthias Hofmann , also a graphic designer, published the book ArminHofmann. ArminHofmann.
The launch comprises 15 iconic designs released between 1949 and 1979, from product ads to brand nostalgia, aka their “greatest hits,” from celebrated graphic designers, like Irving Harper, Linda Powell, George Nelson & Associates, Steve Frykholm, Phillip Mitchell and ArminHofmann.
ArminHofmann is one of the main pioneers of the Swiss Style who studied under Ernst Keller. Gärten Menschen Spiele by Emil Ruder ArminHofmann" by 80magazine is licensed under CC BY 2.0. Emil Ruder studied at the Kunstgewerbeschule in Zürich and began teaching alongside Armin Hoffman in the 1950s.
Inspired by ArminHofmann’s “Giselle” poster, Hardal’s focuses on contrast and history in creating the display typeface. The Istanbul-based graphic and type designer returns with another striking typeface that seems to be filled with endless details to hunt for. Read more.
Her early commercial design work fused California New Wave punk aesthetic with Swiss modernist principles she had studied under ArminHofmann. Eager to expand her knowledge, Greiman soon headed to Basel, Switzerland, to study under legendary modernist graphic designer ArminHofmann at the Allgemeine Kunstgewerbeschule.
.” While enrolled at the Kunstgewerbeschule in Switzerland, Solomon studied under the acclaimed designer ArminHofmann. “But when I got to Switzerland I did exactly what Armin told me to do.” “I had been painting and doing all of that expressionism stuff in the US,” she says.
Needing to make money from her creative talent, she moved from San Francisco to Basel to study under acclaimed designer ArminHofmann. Starting out as a ballet dancer and an artist, she was widowed with a young daughter to look after. The rest, including her landmark Sea Ranch supergraphics project, is history.
Famous designers of this era included Josef Müller Brockmann, ArminHofmann, and Max Bill. Layouts were harmonious, clean, and some may even say that it lacked design because the graphics were minimalist. Designers wanted to provide information for viewers in the most concise and clear way. 1950s Logo Design: IBM. In the U.S.,
Josef Müller-Brockmann and ArminHofmann are a couple of creators of the well-known International Typographic Style. Inspired by the modernist ideas from the early 20th Century, the Swiss style found beauty in simplicity.
On the famous Giselle poster by ArminHofmann, the ballerina is placed on the right side of the page. Giselle by ArminHofmann Scale can be used for orientation or disorientation. Scale is responsible for creating a visual hierarchy. We can assume there’s equal importance between the title of the show and the ballerina.
Armin Hofman: Blend minimalism with context and meaning. ArminHofmann. Hailed as a legend of Swiss design, ArminHofmann was a designer who inspired designers past and present with his powerful, clean, designs and his consistent encouragement of designing with context and meaning.
Buy on Amazon 11 – ArminHofmann: 1920-2020 Introducing the Swiss sensation, ArminHofmann – the graphic designer who's so good, he puts the “swiss” in “Swiss graphic design” Hofmann's work has influenced generations of designers, and his impact on the field is immeasurable.
We also get profiles of masters of typography, such as Wim Crouwel; visionary magazine designers, such as Leo Lionni and Cipe Pineles; designers who influenced film, such as Saul Bass and Robert Brownjohn; and iconic poster designers including ArminHofmann, Rogério Duarte and Yusaku Kamekura.
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