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Corporate Branding 101: Your Step-by-Step Brand Building Guide

Canny

Corporate branding is not just about choosing a catchy name and designing a memorable logo. A game changing corporate brand is a mix of outstanding strategy, visuals, storytelling, engagement, and application. We live in a world where we’re constantly bombarded with brands, advertisements, slogans, and social media.

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History of Graphic Design: Tracing the Path of Visual Communication

Inkbot Design

As human societies progressed, so did the craft of graphic design. Graphic design emerged as a distinct discipline during the Arts and Crafts movement of the late 19th century. By the late 19th century, graphic design was more complex during the Arts and Crafts movement, emphasising skilled craftsmanship and design harmony.

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The 20 Best Logo Design Tips of All-Time

Inkbot Design

In this post, I'll share 20 all-time best logo design tips for crafting logos that pop. It's timeless communication that builds brand equity over decades. Logo design is part art and part science. It needs to instantly convey what your brand is all about on a visceral level. Use clean and legible fonts.

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Wipeout Logo History 1995-2017, Making of the Wipeout Logo Plus Various In-game Graphics by Designers Republic

The Logo Smith

The Typeface Agency has a great article: “On how the Designers Republic sculpted childhoods” which looks at the impact the branding and audio aspects of Wipeout had on making this game such a phenomenal success; it’s well worth a read. There are four different racing teams to choose from, and two ships for each team.

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Top 10 Famous Logo Designers and Their Iconic Logos

Inkbot Design

From Paul Rand's minimalist IBM logo to Michael Bierut's iconic Mastercard, these designers have crafted logos that have stood the test of time. They came from various backgrounds, from large agencies to solo freelance careers, but they all understood how to design simple, memorable, and highly effective logos.

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12 Steps to Finding the Perfect Logo Design

Inkbot Design

Advertising agencies worldwide vouch for designing a logo that customers can recognise. Knowing your audience will help you choose the right colours, fonts , and elements to incorporate into your logo. Some brands make logos, and some famous logos make brands. Business logos and branding go together well.

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Best Colours for Logos: How Colour Psychology Impacts Branding

Inkbot Design

Tech startups, creative agencies, and brands targeting younger demographics may opt for these shades to communicate a sense of innovation, progress, and forward-thinking. Brands that want to convey stability and credibility often use shades of blue in their logos. It suggests a sense of authority and expertise.

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