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The primary typeface is Moderat , whose low-stroke contrast and subtle detail provide a timeless quality suited for body text and large headlines. It's complemented by Moderat Mono , whose technical flair and tactility sing as the brand's accent font.
The primary typeface is Moderat , whose low-stroke contrast and subtle detail provide a timeless quality suited for body text and large headlines. It's complemented by Moderat Mono , whose technical flair and tactility sing as the brand's accent font.
Moderat is a geometric sans-serif characterised by low stroke contrast, closed apertures and angular details. A geometric grotesque, which takes inspiration from the precise yet imperfect nature of time (hence the name), FS Meridian is bang on trend.
In early specimens, Daytona paired Nautila with DM Sans and Moderat. “As For all its potential formality, Nautila’s quirks mean it’s able to stand out against wilder fonts; and might work particularly well with geometric typefaces.
We use two typefaces: KyivType Sans for titles, that brings a stylistic and elegant look, combined with Moderat for body texts, a contemporary typeface with geometric shapes and edgy accents. The visual identity was developed to resonate the premium and natural aspect of the product, without resembling the clichês of eco conscious brands.
The colour palette is “ownable” and “confident”, revolving around a green tone, which “links back to the Greensill masterbrand” The logotype is a bespoke version of the typeface Moderat, which is a “good combination of trustworthy, but with character” The steps in the ‘y’ and ‘g’ (..)
With mood music playing—Radiohead, Bonobo, or Moderat, for example—she creates her larger pieces almost without thinking, going with what feels right, an attitude that has more or less defined her career of late. "Working with real materials has really helped me develop my style and identity as an artist.
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