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Enter Bala — a stylish exercise brand that recently opened its first retail store, a pastel-hued New York City pop-up designed by Ringo Studio. To build on this early momentum, Bala’s founders recently set out to expand into bricks-and-mortar, enlisting Madelynn Ringo to envision an appropriately design-forward setting in SoHo.
As part of the campaign I also designed posters, a website, shopping bags and the gallery/runway spaces. How did the design course build your skillset and give you the confidence to start your own agency, Aseda Design? What has been your experience running your studio? Any interesting projects planned ahead?
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