2011 Design Strategy Digital Industrial Design 
UX Collective
MAY 10, 2023
Building models of users (Beyer & Holtzblatt’s models of user work and flow, Cooper’s models of user goals and behavior) to drive design was not new. 1967) What Cooper began in Inmates, he carried forward to About Face (1995, with Robert Reimann and David Cronin) , in the larger frame of interaction design.
UX Collective
JULY 16, 2023
I was an inexperienced creative director at R/GA , one of the most respected digital agencies. An industrial designer by trade, he spoke so eloquently in meetings about design, strategy, and business and I was always in awe. I worked long hours, including weekends, but I was enjoying what I was doing. Do the math.
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