The Filtered Photo Revival Is a Sign of the Times
Eye on Design
MAY 8, 2022
A year before Instagram launched, another app defined the late-aughts filtering zeitgeist—Hipstamatic, the photo-editing application founded in 2009 that spearheaded the smartphone camera-powered retromania and, 13 years after its launch, is still widely used (on Instagram alone, the hashtag #hipstamatic gets a new entry every few minutes).
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