UX Collective

JANUARY 24, 2023

It’s widely believed that designers are busy asking people what they prefer, but haven’t we all heard the fake Henry Ford’s quote about faster horses? In 2009, Walmart lost a tremendous amount of money after having launched “an uncluttering project” and asking their customers whether they’d like “Walmart aisles to be less cluttered?”.

Arts and Crafts 119

Arts and Crafts Production Education Product Management 119

UX Collective

MAY 10, 2023

Building models of users (Beyer & Holtzblatt’s models of user work and flow, Cooper’s models of user goals and behavior) to drive design was not new. 1967) What Cooper began in Inmates, he carried forward to About Face (1995, with Robert Reimann and David Cronin) , in the larger frame of interaction design.

Internet and Software Development 103

Internet and Software Development Product Management Production Marketing 103

UX Collective

JULY 16, 2023

I was an inexperienced creative director at R/GA , one of the most respected digital agencies. An industrial designer by trade, he spoke so eloquently in meetings about design, strategy, and business and I was always in awe. I met Cindy in 2009 on stage in Tokyo and kept in touch ever since. Do the math.

Agency 95

Agency Client Brand Branding 95