2009 Advertising Design Strategy Industrial Design 
UX Collective
JANUARY 24, 2023
It’s widely believed that designers are busy asking people what they prefer, but haven’t we all heard the fake Henry Ford’s quote about faster horses? In 2009, Walmart lost a tremendous amount of money after having launched “an uncluttering project” and asking their customers whether they’d like “Walmart aisles to be less cluttered?”.
UX Collective
JULY 16, 2023
An industrial designer by trade, he spoke so eloquently in meetings about design, strategy, and business and I was always in awe. I met Cindy in 2009 on stage in Tokyo and kept in touch ever since. It’s that simple. Do the math. Plus, he was so down to earth and exhibited no bravado. Search for your voice.
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