Iconic Logo Redesigns: Hits, Misses and Controversies
Inkbot Design
JANUARY 20, 2024
Balancing Brand Heritage With Innovation Goals When embarking on a logo redesign , brands must balance celebrating existing equity built up in their visual identities over years or even decades while pushing towards a more modern, digitally friendly aesthetic. Lindon Leader. Gap quickly reverted to classic iconography just one week later.
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